Head of PR
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Trowers & Hamlins is a City-led, international and national law firm with over 160 partners and 950 staff. With offices across the UK, Middle East and Asia, we provide a full-service integrated offering.
Our clients operate in diverse industry sectors such as construction, transport and infrastructure, banking and financial services, distribution and logistics, education and health, hotels and leisure, defence, engineering and surveying, charities, retail and energy and natural resources. We also act for many high net worth individuals.
We are different and we believe it is our people that make us unique. We expect and respect that you and your talents are too. The truth is we don't prescribe who you are or how you ought to be. It's what you can do that interests us most.
While the work on offer is rewarding and often complex, the qualities we look for are simple. The ability to get on with people from all walks of life, for example. To talk and to listen. To develop the sorts of relationships that mean you win the friendship and loyalty of clients and colleagues alike. In short, to connect. These are the characteristics our people all have in common. They are vital, as is the drive and imagination to use your unique talents to the full. We will help you in this. In fact, we will support you in every way we can.
Key responsibilities
- Develop and implement the PR and media relations strategy around key narratives that support the firm’s strategy and areas of business.
- Develop strong relationships with key senior stakeholders, providing guidance and advice on all crisis management and the external communications strategy.
- Strategic direction and creativity for PR and social media campaigns to raise profile in key target media.
- Work closely with the rest of the Marketing team to promote key thought leadership, share ideas, collaborate across sectors and campaigns and identify profiling and PR opportunities.
- Build and maintain effective journalist relationships to support the firms strategy and manage risks.
- Primary lead on the firm's digital and social media channels; LinkedIn, Twitter, Instagram, Podcast channel.
- Providing training and engaging with lawyers across the business to help them build and maintain profile in the press and social media.
- Monitoring, reviewing and measurement of the firm's media and social media profile.
- Working with external PR and communications agencies on specific projects.
- Oversee the legal directory process, an annual summary of our key market messages and case studies.
Personal attributes skills and experience
- A thorough understanding of PR and media relations strategies, including experience of using social media as part of integrated communications campaigns.
- Possess relationships and a black book of journalist contacts preferably across legal, real estate, corporate and construction sectors.
- A creative mind and the ability to transform complex information into exciting, interesting press coverage.
- Management of PR platforms and measurement tools.
- A strong team player and lateral thinker, comfortable working collaboratively, virtually and independently.
- A positive and proactive attitude with gravitas and credibility, drive and enthusiasm.
- Ability to think outside the box, challenge and develop new ideas, PR angles and topics.
- Excellent management skills.
- Flexibility and commitment to work outside of normal office hours.
- Confident in presenting and excellent communication skills with a commitment to quality / high attention to detail.
- Ability to prioritise work effectively and meet deadlines under pressure.
- 8+ years' PR experience in a partnership environment, law firm, professional services or equivalent.
- CIPR / CIM qualifications or equivalent (highly desirable).
- One direct report - PR assistant.
As part of our firm recruitment policy our candidates are subject to employment screening background checks. These checks include personal details, education and employment history, professional qualifications and credit and criminal checks as appropriate.
Trowers & Hamlins is an equal opportunities employer and values diversity and inclusion. All applications will be considered on merit and the applicant's suitability to meet the requirements of the role and will be treated equally irrespective of Ethnicity, Gender (including Trans and non-binary) Race, Disability, Religion and sexual orientation.